Aaron Rodriguez

October 18, 2020

Written Presentation 2

Cohort 21S

Key Concepts

Key concepts that were highlighted in this week’s readings and videos were focused around the “Creative Class” The materials focused on what it is, how to attract them, and how it affects the economy of a city. Companies today are no longer trying to attract people to them, they are moving to where the people are. These hubs or the creative class are metropolitan areas with diverse communities and a multitude of opportunities to experience different cultures.

The creative class work with their minds as opposed to their bodies. As “blue-collar jobs” continue to be automated those jobs decline while creative class jobs continue to rise.  The creative class is not only about art-based fields, they include fields such as science, engineering, and education which traditionally are not perceived to need much creativity for success. The creative class tackles creative problem solving, drawing on complex bodies of knowledge to solve specific problems, and cities that embrace this class experience slower unemployment. To tackle complex problems, the creative class must understand different viewpoints and perspectives to find solutions, and therefore diversity is favored over self-interest. Creativity is the source of growth in this class and they do not care whom it comes from, which is why they are more inclusive of different backgrounds. Given this diverse group of working people they also want their experiences in the cities they live in to be diverse. For cities to attract these people they must have a diverse art, music, and food scene to attract them which will attract companies. The creative class has shifted the way that the world operates today, people are not moving to where the jobs are anymore, jobs are moving to where the people are, and this has benefited both the companies and their employees.

IT “Idea Tangible”

An excellent example of the power of the creative class is through the way that Amazon chooses its warehouse locations. Amazon finds locations where there are large metropolitan areas because this is where their consumers are as well as where they can find talent. Once they find these places, they find the outskirts of these areas and put their warehouses there as there is more land and it is cheaper. States with the most fulfillment centers are states like California, New Jersey, and Florida with plans to expand in those states as well. Their diverse communities attract a wide array of talent which will attract diverse talent that can uniquely tackle problems. Their investments in these communities further develop these communities and allow for a higher-end experience that people are craving. Amazon is attracted to the creative class and brings their warehouses to these areas and once they are there, they invest more into the community to make it a place where their employees want to live, work and play.

The creative class is very important to companies such as Amazon. This is made evident with their decision to put a headquarters in Queens. Originally, they had wanted $3 billion in tax breaks in return for the establishment of their headquarters and would bring in between 25,000 to 40,000 jobs. This proposal was denied, and Amazon decided to sign a giant lease in New York to accommodate 1,500 employees. This is a much smaller deal than originally planned. However, Amazon saw that they needed to be near the creative class and will be able to expand as they continue to stay there. Amazon will continue to invest in these communities to provide the infrastructure they need to operate as well as provide the lifestyle that their employees are looking for.  

Amazon has had a large focus on developing around these communities. Since 2011 Amazon has invested more than $160 billion in the United States in areas such as fulfillment centers, cloud computing infrastructure to compensation of employees. This investment has brought in $100 billion in additional GDP to the United States due to the ripple effect through the economy creating 360,000 indirect jobs in 2017.

In conclusion, the way that companies operate has changed forever. Companies will go to where the talent instead of the way it used to be where the talent would have to come to them. Companies are so interested in the creative class that they will do anything to be established in these cities. It doesn’t matter if in the immediate term it will benefit them financially because they know that in the long run, their company will benefit from having creative class employees. The creative class is essential to the growth and development of business today and moving forward.

 

https://www.cnbc.com/2020/01/19/map-of-amazon-warehouses.html

https://formaspace.com/articles/material-handling/amazons-warehouse-strategy/

https://www.bizjournals.com/nashville/news/2020/10/02/decade-of-change-amazon.html

https://www.aboutamazon.com/amazon-fulfillment/community-impact/local-investment#:~:text=Since%202011%2C%20Amazon%20has%20invested,to%20compensation%20to%20its%20employees.&text=In%202016%2C%20Amazon%20was%20present,3%2C600%20people%20in%20each%20county.

https://www.usatoday.com/story/tech/2019/12/06/alexandria-ocasio-cortez-trolls-amazon-over-its-new-york-expansion/4359377002/

 

 

 

 

 

 Aaron Rodriguez

October 18,2020

Written Presentation 1

Cohort 21S

Key Concepts

“Welcome to the Experience Economy and “The New Experience Economy” highlight many key concepts that are essential to understanding the marketplace. The first is the idea that is that the innovation of the industry is not through the product and enhancing features; but, is an innovation of experience. This does not mean that the product is irrelevant, because it is not. On the contrary the product is an integral part to the overall experience. This causes companies to not only supply the best possible product. This forces them to look at how they can make the experience of a new product something that a customer will want to continue to engage with. The second key concept is how to craft an experience. This can be summed up on three key factors; time, attention and money. Companies are constantly competing for these three factors of people because time is limited, attention is scarce, and money is consumable. These essential factors cause the experience to be the marketing. In a world that is constantly bombarded with ads on television, print and online it has been found that they true way to engage with customer is through developing a memorable experience and this will cause them to be engaged with a brand and gain affinity to the brand. Experiences are inherently personal, and no two experiences are the same thus creating a high level of competition in the space and drastic innovation in the field. These concepts suggest that the experience is what one is truly paying for and not the product. This can raise the question; Why don’t we charge for the experience then? This will prove to be a terrible business model for a company as experiences are not engaging enough to break the barrier of individuals willingness to spend merely for the experience. For example, at a Nike store there may be some flashy lights, enjoyable music and friendly customer service. However, if they wanted to charge they would have to bring the level of their services to the level of Disneyland who has many shows on the campus, engaging music, parades, rides as well as many other attractions. This barrier shows that although the experience is a key part to sales companies with a product to sell can not be solely reliant on the experience they are providing. A great product combined with a great experience will generate a high volume of sales.

IT “Idea Tangible”

A company that exemplifies these key concepts is Converse with their concept of the “One Star Hotel”. Converse has developed an experience that uses their product as a tool to develop a theme and innovate through the experience by focusing on this they engage people in the experience and are not necessarily focusing on selling the product. Despite sales not being their focus engaging people with their product will eventually lead to the short and long-term sales as these people will continue to think of this experience when they see Converse. Nothing has changed about their product since it first came out but through their marketing tactics, they are changing the perception of the brand and expanding who will be interested in the brand. This strategy also helps with their digital presence. As people take pictures of their experiences as well as post on social media sharing it with their friends.  Their friends will become interested in the brand as well. This cuts down on the costs of Converse as they do not have to pay for ads on social media and commercials on network television. Their fans are doing the advertising for them and their advertising is trusted and more targeted than any paid advertising can do. Along with the hotel concept there was also musical acts like IAMDDB and The Basement as well as rooms curated by A$AP Nast and Yung Lean. These people help celebrate the counterculture and show a deeper meaning to consumers of who Converse is. By crafting an experience this makes Converse more than a shoe and turns them into a movement. This allows them to be able to sell not only shoes but also hats and shirts which have not been a part of their product line in the past. Marketing tactics like this are innovative because of the message that they are able to convey about a company, and in the case of Converse they are saying “We aren’t mainstream, we are the counter culture” and in a world that wants to be different and stand out they signal to be the perfect brand for that. Converse allows their customers to have truly personalized experiences that connect them with the brand Converse has truly succeeded at marketing in the experience economy. They innovated the way that they sell their product by developing experiences that people will truly enjoy by engaging them with interesting sights and sounds while telling their customers more about who they are as a brand. Showing a personable side to the company is something that will prove beneficial to the company as people will have a connection with the brand and drove them to come back over and over again.

 

 

 

https://www.complex.com/sneakers/2018/02/look-inside-one-star-hotel

 

 There is a college football player playing in the national championship game who is hit hard in the head which is shown in replay on the jumbotron. After the play he runs off the field but is wobbling. A trainer walks by and asks, “Are you good?” Which the player responds by putting up his hand and the trainer continues walking. The player proceeds to sit on the bench and then the player runs on the field but isn’t running straight right passed the coach and the trainer. After the game the player has a seizure in the locker room.

 

Is there anyone who is negligent? If so, why?

Was there anything that anyone else could have done to prevent this from happening? Is there any responsibility that the player has?

Was the player putting up his hand enough of a confirmation to his well-being?

Is there any injury? If so, what?

 

 Comparison Between NFL and NBA Global Marketing Strategies

Aaron Rodriguez

Ent MKT 4330

February 17, 2019

Professor Akopian

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Football Globalization Journey

The game of football started in Canada and the United States in the 1800s and since then has grown to one of the most popular sports in those countries. In the 1930s football had been introduced to Japan and gained popularity in the country. Japan became the first country outside of North America to play the sport and establish leagues. In these early stages football was still small globally but in the 1970s is when there was a real start for the push of football on the global stage and a huge surge in the 1980s. Due to the increase in popularity globally, there was a push to have a world championship. This championship happened in 1999 in Palermo, Italy and was the first senior world championship. The winner of this first championship was Japan where they beat Mexico 6-0. To capitalize on this increase in popularity of football in 2005 the NFL introduced its American Bowl and NFL Europe. The American Bowl was a series of games during the preseason played around the world to try and introduce the world to American football. From this international series, the league had built interest in the sport and created a developmental league, NFL Europe. NFL EuropeThis American Bowl series has expanded to regular-season games as well where now a few times a year the teams go to London to play. These games have been widely successful bringing in over 80,000 fans per game. Although football has tried to establish multiple leagues worldwide they still fail to make football prominent in those countries, unlike basketball.

NBA Globalization Journey

Basketball started its globalization quest in 1893 by Melvin Rideout when it was introduced in France at the new YMCA building on Paris’s Rue de Trévise which is the oldest original court in the world today. The next year Brazil was introduced to the game as well and became the first country in South America to play basketball. In 1895 Basketball was introduced into China in the cities of Shanghai and Tianjin and two years later it entered Australia. Basketball started to become large in multiple countries but didn’t become a global brand till the NBA started to intervene with the “Dream Team” and touring the stars around the world with the help of sneaker companies. Basketball has become one of the most popular sports with 825 million fans globally and 108 international players from 42 different countries in its most prominent league in the NBA.

 

NFL strategies for globalization

The NFL has mixed success with its globalization efforts. In Mexico, they have been extremely successful with the most fans internationally according to Statista there are 23.3 million fans with huge drop-offs in the next countries of Brazil at 19.7 million and Canada at 7.21 million. Their success is largely due to the fact of partnerships with popular brands in Mexico such as Bud Light, Sabritas, Pepsi, Movistar, and Dodge. The next step that the NFL took was to make deals with cable providers in Mexico by giving the rights to televise nine games per year. The televised games have exposed the youth to the game and have grown popular among them and teams have been popping up in high schools and colleges. The NFL has realized this interest in football and partners with schools by donating footballs and equipment and today in Mexico 2.9 million students play football in their gym classes according to the National Football League. Fans in Mexico of football who prefer it over soccer do so according to an LA Times article because of its focus on strategy, teamwork, and discipline. Despite all these efforts in Mexico, less than 1% of players are Latino. Although there is a moderate success in Mexico through most of the world the NFL is unsuccessful in establishing their league and stars. According to Forbes the reason for this is the name is confusing in a game with the word “foot” in it there are almost no feet used in it. Another reason is that is the lack of action in the game, according to a study by the Wall Street Journal NFL games have an average of 11 minutes of action in a 3-hour game. The last reason that they fail to be internationally accepted is that they have a perception of not being manly enough compared to rugby because of players wearing pads.

 

NBA Globalization strategy

Although Basketball had been introduced into many countries since the 1800s the NBA started its Global expansion in 1984 at the peak and rebirth of the league. David Stern and the league decided to televise the games internationally and the Celtics vs Lakers rivalry helped reignite the league in the United States as well as expand their fans globally. In that same year the first European-born and trained player France’s, Hervé Dubuisson to the New Jersey Nets. Through the 1980s there was a trickle of players who came in such as now Hall of Fame players Nigeria’s Hakeem Olajuwon and Germany’s Detlef Schrempf but as soon as the fall of the Soviet Union there were many foreign-trained players who came into the league bypassing the NCAA which made the NBA more appealing. In the 1990’s the arrival of Michael Jordan intrigued the fans domestically and globally. 2 years later the 1992 “Dream Team” excited the world about the game of basketball and showed them all the stars of the game. This became the catalyst for the exponential growth of the game, kids' interest in the game increased who now dreamed of playing in the most elite league in the world the NBA. The US coaches decided to set up camps for these kids to capitalize on the new interest of the youth. With the growth of satellite television and the internet, there were new platforms to watch the games as well as stars like Tony Parker, Manu Ginobili and Dirk Nowitzki who were foreign-trained helped kids realize their dreams were attainable.

How can the NFL improve?

The NFL has a challenging task when trying to establish their league in many different countries since athletes must not only be tall but also big. The NFL should continue to develop their talent in established countries such as Mexico and Brazil. This will create stars that kids can look up to just like how kids who watch basketball can look up to European and Chinese players in those countries. Another platform the NFL can use to expand the popularity of the game is by increasing visibility. The league must look into working together with foreign television providers to show their games in those markets. Another tactic they can use is to provide online streaming videos to foreign countries and use social media to promote these games to other countries. Currently, Rugby is the 9th most popular sport in the world according to World Atlas. There are a lot of similarities between the two games which means that there is room in other countries for football to grow. To get the youth into the sport the NFL can establish flag football leagues all over targeted countries. According to an LA Times article, the appeal of football in Mexico is the strategy and teamwork. The NFL can target countries in which rugby is popular and establish leagues in the offseason. This can be perceived by the youth as a way to keep in shape for rugby but when the coaches show how fun and strategic the game can be they can convert these players to football players. During these seasons they can bring in NFL stars to run camps and have corporate sponsors such as Pepsi, Microsoft and Amazon provide attractions to bring in the youth. Once the NFL is popular among the youth they will grow up to star in the NFL and will make the game of football popular in these countries.

 

 

 

 

References

Bullman, E. (2018, December 17). The NFL Seeks More Mexican Brand Sponsorship. Retrieved May 5, 2019, from http://www.mexiconewsnetwork.com/en/news/the-nfl-seeks-more-mexican-brand-sponsorship/

Gold, J. (2017, June 23). 10 years after NFL Europe's demise, alumni remember league fondly. Retrieved from http://www.espn.com/nfl/story/_/id/19638357/oral-history-10-years-nfl-europe-demise-alumni-such-kurt-warner-remember-developmental-league-fondly

International Federation of America Football (IFAF). (2016, September 13). Retrieved May 5, 2019, from http://footballcanada.com/team-canada/international-federation-of-america-football-ifaf/

Keeler, S. (2016, June 23). 'You didn't play to get rich': What killed NFL Europe? Retrieved May 5, 2019, from https://www.theguardian.com/sport/2016/jun/23/you-didnt-play-to-get-rich-what-killed-nfl-europe

Krasnoff, L. S. (2017, December 26). How the NBA went global. Retrieved May 5, 2019, from https://www.washingtonpost.com/news/made-by-history/wp/2017/12/26/how-the-nba-went-global/?noredirect=on&utm_term=.ce71bd9c9cc6

Linthicum, K. (2017, November 17). Football - the American kind - is all the rage in Mexico. Retrieved May 5, 2019, from https://www.latimes.com/world/mexico-americas/la-fg-mexico-nfl-football-20171024-story.html

McDuling, J. (2017, November 23). The NFL is struggling. The AFL and NRL should take note. Retrieved May 5, 2019, from https://www.smh.com.au/business/companies/the-nfl-is-struggling-the-afl-and-nrl-should-take-note-20171123-gzr2d4.html

McMahon, B. (2012, October 28). A Dozen Reasons Why The NFL Will Never Make It Outside Of The USA. Retrieved May 5, 2019, from https://www.forbes.com/sites/bobbymcmahon/2012/10/28/a-dozen-reasons-why-the-nfl-will-never-make-it-outside-of-the-usa/#30b299331c3b

Sandomir, R. (2007, June 30). N.F.L. Pulls the Plug on Its League in Europe. Retrieved May 5, 2019, from https://www.nytimes.com/2007/06/30/sports/football/30nfl.html

Sawe, B. E. (2016, September 16). The Most Popular Sports in the World. Retrieved May 5, 2019, from https://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.html

Willner, B. (2014, September 28). American football growing quickly in Brazil. Retrieved May 5, 2019, from https://www.usatoday.com/story/sports/nfl/2014/09/27/american-football-growing-quickly-in-brazil/16335685

Worldwide, B. (2017, December 26). How the NBA Positioned Itself as a Global League. Retrieved May 5, 2019, from https://www.boldworldwide.com/bold-marketing-blog/nba-positioned-itself-global-league

 

NFL v NBA GPS: You Have Reached Your destination?

Aaron Conrad Perez Rodriguez

ENT MKT 4330

May 6, 2019

Professor Akopian

California State University of Los Angeles

 

 

 

 

 

Introduction

Since the 1800’s, major league sports has looked to expand globally. Most professional leagues’ strategies include partnerships with big name brands such as Nike or Gatorade as well as giving fans access to the stars of the game through camps, autograph signings etc. Some sports have been successful at attracting new fans internationally such as the NBA, while other leagues such as the NFL have not been as successful in capturing these audiences. This paper will review the history of the efforts of the NBA and the NFL to globalize their sport, as well as what strategies they have used and continue to use to establish or maintain a strong presence in countries internationally to become global brands. The paper will also review why one league has been successful while the other has not and what the struggling league can do to improve its global brand awareness through various marketing tactics. Where are all your citations?

Football Globalization Journey

The game of football started in Canada and the United States in the 1800s and since then has grown to one of the most popular sports in those countries (footballcanada.com). In the 1930s football had been introduced to Japan and gained popularity in the country becoming the first country outside of North America to establish a league. In the 1970s a real push began for football globalization. However, a major effort was not given until the 1980s which helped build the foundation for a new league to be established. In 1991 NFL Europe was created, the purpose of the league was to develop talent to play in the NFL as well as introduce the rest of the world to the sport. In 1999 the first World Championship was held in Palermo, Italy which involved six countries; Mexico, Japan, Sweden, Australia, Finland and the host country Italy. The winner of this first championship was Japan where they beat Mexico 6-0.  In 2005 the NFL introduced its American Bowl, the American Bowl was a series of games during the preseason played around the world to try and showcase to the rest of the world the game of football. In 2007 NFL Europe was shut down due to lost money, running through television partners and focusing most of their resources on Germany despite producing Hall of Famers such as Jake Delhomme and Kurt Warner (Gold, 2017). The league lacked excitement and everyone watching knew that the players that were playing were not the best and had little chance in making it to the NFL. Other problems included that the league was mostly backed by the European media, once the media realized people knew that they weren’t getting the quality talent they wanted media companies stopped bankrolling the league (Forbes, year). Despite the failure of NFL Europe, the NFL expanded their American Bowl series to regular season games, where now a few times a year the teams go to London to play bringing in over 80,000 fans per game. Although football has had success with the American Bowl series they fail to establish leagues worldwide to make the NFL global.

NFL Strategies for Globalization

The NFL has mixed success on their globalization efforts. In Mexico, they have been extremely successful with the most fans internationally according to Statista there are 23.3 million fans and 19.7 million fans in Brazil. Huge drop-offs in numbers of fans begin in Canada at 7.21 million and continue to decline from there (Statista). Their success in Mexico is largely due to the fact that they established partnerships with popular American brands in Mexico such as Bud Light, Pepsi, and Dodge as well as popular Mexican brands Movistar and Sabritas (McDuling, 2017) The next step that the NFL took was to make deals with cable providers in Mexico by giving the rights to televise nine games per year exposing the youth to the game and is becoming popular among this segment of television viewers Due to this high schools and colleges around Mexico have been establishing teams. To capitalize, the NFL partnered with schools by donating footballs and equipment and today in Mexico, 2.9 million students play football in their gym classes according to the National Football League. Fans in Mexico of football who prefer it over soccer do so according to an LA Times article because of its focus on strategy, teamwork, and discipline. Despite all these efforts in Mexico, less than 1% of players are Latino. Although there is a moderate success in Mexico through most of the world the NFL is unsuccessful in establishing their league and stars. According to Forbes the reasons for this is the name is confusing in a game with the word “foot” in it there are almost no feet used in it. Another reason is that is the lack of action in the game, according to a study by the Wall Street Journal NFL games have an average of 11 minutes of action in a 3-hour game. Other reasons include that they fail to be internationally accepted is that they have a perception of not being manly enough compared to rugby because of players wearing pads. However, most of their failure is due to their lack of visibility of the league on television networks and online as well as their failure to capitalize on current league partnership brands globally

NBA Globalization Journey

Basketball started its globalization quest in 1893 by Melvin Rideout in France at the new YMCA building on Paris’s Rue de Trévise which is the oldest original court in the world today (Krassnoff 2017). The next year the game expanded to Brazil to become the first country in South America to play basketball. In 1895 Basketball was introduced into China in the cities of Shanghai and Tianjin and two years later it entered Australia. Basketball started to become large in multiple countries but didn’t become a global brand till the NBA started to intervene with the “Dream Team” and touring the stars around the world with the help of sneaker companies. Basketball has become one of the most popular sports with 825 million fans globally and 108 international players from 42 different countries in its most prominent league in the NBA. The global diversity of the league has established the league to have “active fans” in 114 countries[MC1] .

NBA Globalization strategy

Although basketball had been introduced into many countries since the 1800s the NBA started its global expansion and rebirth of the league started in 1984. David Stern, the commissioner of basketball and the league decided to televise the games internationally and the Celtics vs Lakers rivalry helped reignite the league in the United States as well as expand their fans globally. In that same year the first European-born and trained player France’s, Hervé Dubuisson to the New Jersey Nets and through the 1980’s more players came to the NBA bypassing the NCAA. In the 1990’s the arrival of Michael Jordan intrigued the fans domestically and globally and 2 years later the “Dream Team” excited the world about the game of basketball and showed them all the stars of the game (Worldwide, 2017). This became the catalyst for the exponential growth of the game, kids’ interest in the game increased who now dreamed of playing in the most elite league in the world the NBA. The NBA has also developed partnerships with sneaker companies and have worked hard to maintain their stranglehold on international markets by touring stars around the country to encourage the public to buy their product, establishing camps to show the shoes in action as well as for scouts to see talent overseas. These efforts have been successful in showing the quality of the league and inspiring the next generation of athletes to pursue the sport of basketball and grow up to be like their idols. The US coaches decided to set up camps for these kids to capitalize on the new interest of the youth sparked by foreign stars like Manu Ginobli and Dirk Nowitzki with the help of the growth of satellite television and the internet, there were new platforms to watch the games.

 

Which League is Better?

The[MC2]  NFL has a challenging task when trying to establish their league in many different countries since athletes must not only be tall but also big.  They can fix this by developing their talent in established countries such as Mexico and Brazil. This will create stars that kids can look up to just like how kids who watch basketball can look up to European and Chinese players. The NFL can expand their popularity by increasing visibility. The league must look into working together with foreign television providers to show their games in those markets. Other tactics they can use is to provide games on online streaming platforms such as Amazon to foreign countries and use social media to promote these games. Currently, Rugby is the 9th most popular sport in the world according to World Atlas[MC3] . There are a lot of similarities between the two games which means that there is room in other countries for football to grow. In order to get the youth into the sport, the NFL can establish flag football leagues all over targeted countries. According to an LA Times article, the appeal of football in Mexico is the strategy and teamwork (Linthicum, 2017[MC4] ). The NFL can target countries which rugby is popular and established leagues in the offseason. This can be perceived by the youth as a way to keep in shape for rugby but when the coaches show how fun and strategic the game can be they can convert these players to football players. During the off-season they can bring in NFL stars to run camps and have corporate sponsors such as Pepsi, Microsoft and Amazon provide attractions to bring in the youth. Sponsorships has proven to be successful in Mexico and if they replicate this strategy in other countries around the world. This influence can lead to developing stars from other countries those countries will feel pride for their fellow countrymen and support them and whatever team they are on, which will also benefit the league by providing new fans who buy tickets, provide free advertising through social media as well as increasing revenues of merchandise. Currently, the NFL is failing at expanding their league globally but if they decide to develop the youth of other countries to become stars in the league they will be able to tap into new markets. Too long for one paragraph, be mindful of structure

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References[MC5] 

Bullman, E. (2018, December 17). The NFL Seeks More Mexican Brand Sponsorship. Retrieved May 5, 2019, from http://www.mexiconewsnetwork.com/en/news/the-nfl-seeks-more-mexican-brand-sponsorship/

Gold, J. (2017, June 23). 10 years after NFL Europe's demise, alumni remember league fondly. Retrieved from http://www.espn.com/nfl/story/_/id/19638357/oral-history-10-years-nfl-europe-demise-alumni-such-kurt-warner-remember-developmental-league-fondly

International Federation of America Football (IFAF). (2016, September 13). Retrieved May 5, 2019, from http://footballcanada.com/team-canada/international-federation-of-america-football-ifaf/

Keeler, S. (2016, June 23). 'You didn't play to get rich': What killed NFL Europe? Retrieved May 5, 2019, from https://www.theguardian.com/sport/2016/jun/23/you-didnt-play-to-get-rich-what-killed-nfl-europe

Krasnoff, L. S. (2017, December 26). How the NBA went global. Retrieved May 5, 2019, from https://www.washingtonpost.com/news/made-by-history/wp/2017/12/26/how-the-nba-went-global/?noredirect=on&utm_term=.ce71bd9c9cc6

Linthicum, K. (2017, November 17). Football - the American kind - is all the rage in Mexico. Retrieved May 5, 2019, from https://www.latimes.com/world/mexico-americas/la-fg-mexico-nfl-football-20171024-story.html

McDuling, J. (2017, November 23). The NFL is struggling. The AFL and NRL should take note. Retrieved May 5, 2019, from https://www.smh.com.au/business/companies/the-nfl-is-struggling-the-afl-and-nrl-should-take-note-20171123-gzr2d4.html

McMahon, B. (2012, October 28). A Dozen Reasons Why The NFL Will Never Make It Outside Of The USA. Retrieved May 5, 2019, from https://www.forbes.com/sites/bobbymcmahon/2012/10/28/a-dozen-reasons-why-the-nfl-will-never-make-it-outside-of-the-usa/#30b299331c3b

Sandomir, R. (2007, June 30). N.F.L. Pulls the Plug on Its League in Europe. Retrieved May 5, 2019, from https://www.nytimes.com/2007/06/30/sports/football/30nfl.html

Sawe, B. E. (2016, September 16). The Most Popular Sports in the World. Retrieved May 5, 2019, from https://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.html

Willner, B. (2014, September 28). American football growing quickly in Brazil. Retrieved May 5, 2019, from https://www.usatoday.com/story/sports/nfl/2014/09/27/american-football-growing-quickly-in-brazil/16335685

Worldwide, B. (2017, December 26). How the NBA Positioned Itself as a Global League. Retrieved May 5, 2019, from https://www.boldworldwide.com/bold-marketing-blog/nba-positioned-itself-global-league

 

 

74/75

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 [MC1]Citations citations citations. Any Master’s program would have marked down an entire grade by now

 [MC2]Writing 101, indent at the beginning of a paragraph

 [MC3]Why italicized

 [MC4]Check formatting APA

 [MC5]Over all good paper, great content. You know your stuff and took initiative to research HOWEVER you have to have to get the APA book I suggested on our syllabus if you are going to make it in a Master’s program. Please. I’m proud of the effort and time. Shine on

 Dear San Diego Padres,

I am interested Assistant position in the Special Events Department. My experience with social media, operations and fan engagement in a fast-paced environment has made me an ideal candidate for this opportunity.

I built skills in event planning and project management as an undergrad student at the California State University of Los Angeles, while participating in the non-profit Alpha Phi Omega. During the span of three years, I created and managed hundreds of events including benefit concerts while taking on leadership positions such as Service Vice President, Public Relations Director, Recruitment Director, Multicultural Greek Council delegate and new member trainer.

I have built upon this experience with my role at SoFi Stadium and Hollywood Park in the operations crew. While in this role I assisted in execution of major events such as VAX Live and Justin Bieber: The Freedom Experience as well as the 2020-2021 Los Angeles Rams and Chargers football games. The role helped me understand the development of schematics and how the execution of the vision will be applied

My current role with the Padres has also made me a excellent candidate for the position as I have a familiarity with the stadium as well as have an understanding of how fans become engaged with the stadium. I have learned that having a familiarity with the stadium is key when working with clients given that they may have not seen the stadium and may have only seen the stadium on paper.

With this role as an Assistant in Special Events in the San Diego Padres, I can further develop skills in operations and event planning to develop a long-lasting career with the organization.

I want to build on my studies and experience in the sports industry to build a successful career with the NBA. I believe that my drive and ambition will bring value to your team and would like to bring my philosophy of having everything done once and done right. Given the position I would spend most of the time in the planning phase to make sure that there is no questions left unanswered that would create major changes for the event.

Thank you for taking the time to review my resume. I look forward to speaking with you in the future.

 

Sincerely,

Aaron Rodriguez