Rashaad Moore, Dean Perez, and Aaron Rodriguez
Dr. Mark Nagel
Business Development and
Sales in Sport
June 16, 2020
Gambling Case
Explain how North American
professional and college sport organizations positioned themselves regarding
sport gambling from 1925-2015. Describe specific rules for at least two
organizations. Is there any hypocrisy in the rules they enacted and enforced?
Sports gambling has started
in America since the late 1800s. The most popular sports to bet on were
baseball and horse racing until the 1919 Black Sox scandal. After this scandal
the first commissioner was installed, Judge Kenesaw Mountain Landis who was in
charge of all the major sports leagues. His main job was to restore the
integrity of the game of baseball and public confidence in it. He started this
by banning all eight of the players involved with the Black Sox scandal.
Anti-gambling legislation through the 18th amendment as well as other state
laws such as the Voorheis-Bahorski anti-gambling law. In 1949 Las Vegas became
the only legal place for sports betting to increase their tourism industries.
These restrictions created an underground market until 1951 when the United
States government legalized gambling federally and taxed sports gambling by
10%. In the 1960s and 1970s, the federal government passed a multitude of laws
to dismantle the grip that organized crime had on sports betting. The most popular
of these laws was the Federal Wire Act (1961).In 1974 the tax was reduced to 2%
which ushered in sports betting rebirth in Las Vegas. In 1992 congress passed
the Professional and Amateur Sports Protection Act (PAPSA)which bans states or
governmental entities from legalizing sports wagerings. Despite all the
restrictions on sports gambling states want sports gambling to continue in
their state because of the revenue that it brings in from betting and it makes
their states a popular tourist destination. On May 14, 2018, PAPSA was struck
down in a 6-3 decision on 10th Amendment constitutional grounds stating that
PAPSA was giving the federal government the ability to regulates state laws to
regulate their citizens thus being contrary to the 10th Amendment. Despite
sports betting being legal on a state by state case sports leagues have barred
their players and personnel from participating in sports betting. Furthermore,
the hypocrisy of leagues is that their players and personnel can not profit
from sports betting as they are barred from participating in these activities
directly or indirectly and the league can profit from it. These were
established through rules such as the NFL gambling policy, the NBA
constitution, and section D of the Major League Baseball Rule 21. Given all
these rules there is hypocrisy in them because players and personnel can not
profit from sports betting and the league profits off sports betting
significantly, annually sports leagues are projected to profit $4.2
billion.
Describe how sport gambling
is treated (or has been treated) in at least two other countries besides the
United States and Canada. Discuss any gambling partnerships sport organizations
have developed in those countries.
In China sports betting is
done through a sports lottery where Chinese nationals place pooled bets in a
government-sanctioned game of chance. This is the only way that they can gamble
on sports as online gambling is illegal.
Due to sports gambling being
government-sanctioned there have been no opportunities for partnerships in
sports betting.
The United Kingdom has the
most developed laws when it comes to sports betting. Land-based and online
gambling are both legal in the United Kingdom. The Betting and Gaming Act of
1960 legalized land-based UK sports betting operations. Then the Gambling Act
of 2005 established the UK gambling commission to oversee all forms of betting.
In 2014 the British Parliament passed The Point of Consumption tax which
imposes an extra 15% tax on foreign-based UK bookmakers. Scientific Games has
extended its partnership with William Hill until 2024. Scientific Games will
continue to provide their industry-leading Open-Sports solutions to William
Hill and continue their relationship which started in 2007. The extended
partnership will allow William Hill to operate with a greater degree of speed
and flexibility, including the capability to deploy proprietary products across
multiple jurisdictions in Europe
What were the primary
legal and practical arguments in Murphy (Christie) v NCAA. What did the court
find?
The state of New Jersey
attempted to authorize and legalize sports betting back in 2009 under Governor
Chris Christie. When the state of New Jersey enacted the Sports Wagering Act in
2012 they were met with disagreement and were sued by the NBA, NFL, MLB, NHL,
and the NCAA under PASPA (Professional and Amateur Sports Protection Act of
1992). The Sports Wagering Act allowed sports wagering at New Jersey casinos
and racetracks but it was argued that the state was violating the PASPA act
which outlawed sports betting and gambling in all but four states. The state of
New Jersey and newly acted Governor Philip Murphy decided to act against PASPA
by stating that PASPA violated the 10th Amendment. On May 14, 2018, the Supreme
Court reversed lower court findings, favoring New Jersey in deciding that PASPA
violated the anti-commandeering principle by a 7–2 vote, and declared the
entire law unconstitutional by a 6–3 vote. The 10th Amendment prevents the
federal government from compelling the states to enforce federal law, including
by forcing state legislatures to enact laws of their own. By allowing 4 states
the right to gamble but limiting other states from obtaining the same right
made the PASPA act unclear. Any law that repeals a previously banned activity,
but does not completely abolish all restrictions on it, can be described as
authorization. New Jersey’s reasoning was justified as they were allowed to
gamble.
What has been the
reaction and subsequent actions of both states and sport organizations since
the Murphy decision?
In anticipation of the Murphy
decision, several states have begun setting legislation in place to allow for
legal sports gambling, contingent on the results of this Supreme Court case. By
June 5, 2018, Delaware became the first state outside of Nevada to legalize
sports gambling in wake of the Supreme Court decision. Delaware, Mississippi,
New Mexico, New Jersey, Pennsylvania, Rhode Island & West Virginia have now
authorized legal sports betting. Many other states are soon to follow as 50% of
the U.S. population will live in states that have some form of sports betting
by the end of next year. The expansion helped boost total industry-wide revenue
from legal and regulated sports betting. Gambling Compliance projects that the
legal sports betting market in the U.S. could be worth as much as $7.9 billion
in total annual revenue by 2024. New Jersey has already transformed the easy
access to sports betting by utilizing apps such as FanDuel Sportsbook and
DraftKings Sportsbook. These apps are popular among sports gamblers, making the
transition relatively simple. Many states will begin to take advantage of the
revenue sports betting can produce and use that revenue to fund state
organizations or budgets. States plan to tax that revenue in hopes of economic
growth. Many general managers and owners of professional leagues have softened
their stances. The new commissioner of the NBA came out in favor of legalizing
sports betting. The NHL became the first major professional sports franchise to place a team in Las Vegas, the main city in which sports gambling currently
occurs. The Oakland Raiders have moved to Las Vegas as well.
What do you see
happening in North American professional and college sport in regards to
gambling in the next 3-5 years? Will every major organization likely maintain
the same rules regarding gambling? Why or why not? What issues must individual
teams consider? What must leagues consider?
Within the next 3-5 years, we
will see a rise in gambling in North American professional sports. After New
Jersey's Supreme Court victory in May 2018, any state that wishes can legalize
sports betting. Online sports betting will be the true winner once states begin
to legalize gambling as consumers will be able to place bets directly from
their phone instead of having to visit the sportsbooks to place
bets.
Regarding professional
sports, as gambling becomes legalized across the U.S fans will be able to place
bets directly at arenas and stadiums. Recently, the NBA signed a deal with MGM
to be the exclusive official gaming partner. MGM casinos can use league and
team logos on odds boards at sportsbooks. This partnership is a representation
of a dramatic shift in the way American sports leagues look at sports wagering.
The league will need to consider how it will maintain and preserve the
integrity of the game, the fan experience, how sports betting will help
catapult the NBA’s presence globally.
Although you can place wagers
on collegiate sporting events in Vegas, the NCAA will never consider playing
sports betting acceptable as it will continue to violate NCAA regulations. To
protect the integrity of college athletics contests, NCAA regulations prohibit
student-athletes from betting money on any sporting event (college,
professional or otherwise) in which the NCAA conducts collegiate championships.
Violations of this regulation can result in a student-athlete losing his or her
athletics eligibility, which has clear negative repercussions for the
individual and his or her team and school.
Professional sports will
continue to expand sports gambling in North America as it will continue to
prove to be a profitable revenue stream for all parties involved. Within the
next 3-5 years, not too much seems to be possible to change as the creation of
online gambling rules is on a state by state basis. This slow adoption will
cause leagues to maintain the same rules regarding gambling and provide limited
access to fans. This maintenance is due to the lack of federal legislation
regarding the issue and without that there can’t be an expansion in gambling in
North America. The issues that teams and leagues must consider is what rules
there are in each state. This will create a complex problem for teams and
leagues which will most likely result in lobbying on the federal level for
change in federal gambling. Once states understand the tax revenue that online
gambling will generate, they will decide to be onboard.
How do North American
professional and college sport organizations view alcohol? What are some of
their specific rules? Have they altered any of their rules over the last 10
years?
North American professional
and collegiate sports organizations have previously had a voluntary ban on the
endorsement of alcohol. However, in the last 10 years, some league’s views on
alcohol have changed and it has become something they are willing to endorse.
Despite this, they don’t want their athletes to be seen as partaking in the
consumption of alcohol or holding alcoholic products. Alcohol brands are
allowed to show themselves in a sports setting, attach the league’s logo, as
well as the teams in that league’s logos on their products as well as, and,
have athletes speak directly to the camera to endorse their product. For the
NFL only active players can be used for endorsements and if alcohol brands want
to use more than one player they must use a minimum of six. Furthermore, brands
interested in signing only one player for an endorsement must sign a contract
with their respective team as well. In the 2018-2019 season, the league
loosened rules on liquor and wine by allowing brands to bill themselves as the
official product of clubs while wine companies can have similar relationships
with teams. Liquor companies for the first time will be able to use team logos
on their materials on primary and secondary packaging with some restrictions.
Wine brands now have the freedom to put club marks on bottles without having to
commemorate a significant club event such as an anniversary of a championship
or a team’s founding. This shows their willingness to show that alcohol is part
of the sports culture. However, it is not part of what the athletes of their
games do and does not contribute to their success as an athlete and athletes
can not be shown consuming or holding the beverages.
What do you think the
rescinding of some recreational drug laws will mean for the sport industry?
What would you advise sport leagues and teams do regarding marketing activities
involving recreational drugs? [Note – this question is designed to focus primarily
on the team/league – fan relationship but you can certainly also discuss the
impact upon players]
Largely, recreational drug
laws will not affect the sports industry. Smaller organizations may seek these
opportunities such as the Portland Olympic Beer Cycling Team. However large
organizations such as the NBA, NFL, and the MLB most likely will not participate
in recreational drug sponsorships. I would recommend that leagues such as the
NFL and the MLB do not seek these types of sponsorships as their fan bases are
older and more conservative. These individuals tend to not support the use of
recreational drugs. However, the NBA should consider a sponsorship with
recreational drug companies due to their fans being younger and having an
interest in recreational drugs. I would recommend sponsorships to be only for
certain teams as recreational drugs are not legal in all states and sponsorship
by leagues does not make sense because it would only target a select group of
states. In the end, I believe smaller organizations in areas where recreational
drugs are legal should participate in sponsorships. However, larger leagues, as
well as the teams in those leagues, should not participate, as their fans will
not be interested in that as well as the complications of sponsorships having
to be on a state by state case.
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